Messe Frankfurt is present in markets worldwide in its fields of activity: consumer goods, textiles and technology. With a high level of innovative resources and thanks to a close contact with exhibitors, Messe Frankfurt has continuously adapted its main trade fairs to the market needs and has improved them with new ideas. New concepts and a global commitment assure a leading position of the company in the future.

Brand strategy is one of the key factors of Messe Frankfurt’s business policy. The core of its strategy are the main Frankfurt fairs, that is to say, the largest and most important events of each sector. This includes Ambiente and Heimtextil, as well as Techtextil and Automechanika, ISH and Musikmesse. The objective of the brand strategy is to accompany Messe Frankfurt’s partners –exhibitors and visitors- in their way towards globalization and develop new markets for them through a synchronized network of events on the basis of dates and locations.

New Messe Frankfurt Business Units