| How an idea turns into an exhibition |
| By definition, exhibitions are short, periodic shows during which the manufacturers or distributors of one or more sectors display their products, generate contacts, provide information and receive orders from potential clients, that is to say, from other manufacturers, distributors or others who visit the exhibition. In other words they are entrance gates to new business and in many occasions to international markets. But how does an idea turn into an exhibition? There are many strategic operations that may generate an exhibition. One of them might be the initiative of Messe Frankfurt Argentina that, after identifying a market niche and assessing its potential as a fair, generates the exhibition. Or it might be that given entities or sectors of the industry come to Messe Frankfurt Argentina for organizing their event. And lastly, an exhibition might stem from agreements between institutions that, in the face of a certain need, get together to organize it.
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